Dr. Cierrah Perrin, Ed.D, is an Author and Educator on a lifelong mission to empower, motivate, and inspire as many women as possible through the power of words. As a community leader, she strives to support initiatives that advocate the voice of women everywhere. As an emerging author, she is a contributor in the book, "Truth Be Told: Narratives from the Souls of Black Women" and her forthcoming installment of the Woman to Woman book series will be released soon.
When it comes to her newest book, Dr. Cierrah is deeply inspired by conversations she's had with her courageous sister, Clardia Perrin, who suffers from Sickle Cell Anemia. She is also inspired by her shero and mother, Shirley Yarber. Influenced by compassionate go-getters and visionaries, her influences range from Ursula Burns, Bozoma Saint John, Michelle Obama, and Marissa Mayer, to fellow women who are doing everything they can to not only get by in life but thrive.
Outside of the writing world, Dr. Cierrah Perrin works in the information technology sector as a Principal Business Architect. She also received her doctorate by the time she was 30 and graduated at the top of her class.
Who is Dr. Cierrah Perrin, and what was your motivation for starting your brand?
The motivation behind my brand was simply from knowing that women needed more. So much is geared towards a particular type of woman, and I wanted to create something that all women could relate to. Hence, the brand, Woman to Woman. In my newest book, Woman to Woman: Daily Motivational Quotes, I was deeply inspired by compassionate go-getters and visionaries, my influences range from Ursula Burns, Bozoma Saint John, Michelle Obama, and Serena Williams, to fellow women. They are doing everything they can to not only get by in life but thrive.
What are some of the main challenges you faced with growing your brand?
The main challenge I faced is owning it. So many people tried to emulate my brand by using a similar name. I had to go through a lengthy process of trademarking Woman to Woman and protecting my brand. We get caught up as creatives and never think that a person would try to steal it and make it their own. I urge everyone to protect their brands at all costs.
What is some advice that you would have for anyone looking to follow in your footsteps?
Be committed to your goals but flexible in your approach. If you go to the grocery store, there are a million types of bread on one shelf, yet, all types sell to different people. Do not get discouraged by those who have never attempted to do what you are doing. Do your research, find a mentor, and invest in the life you want. It's also important to stay humble and reach back and help those in need. Never forget that you need God on your best days as you did during your worst.
What is next for you?
Growing my investment portfolio and completing the third installment of the Woman to Woman series. I pray that God takes me places my wildest dreams couldn't go, so I'm preparing to get to those places through hard work and due diligence.
Follow Cierrah at @she_vs_her and woman2womanbook.com.