Updated: Apr 24, 2020
Who is Sushana Cole and what was your motivation for starting your brand?
SUSHANA COLE IS A MOM BEFORE ANYTHING ELSE. I AM A GO-GETTER, COURAGEOUS, TRANSPARENT, HUMBLE, FUN, LOVING DETERMINED BOSSY LIL DIVA, LOL. I AM GOD FEARING AND FILLED WITH FAITH. I AM VERY OPTIMISTIC ABOUT EVERYTHING. I STARTED MY BUSINESS BECAUSE I ABSCONDED FROM A SITUATION AND THAT WAS A WAY FOR ME TO MAKE MONEY TO SUPPORT ME AND MY SON. I STARTED MY BRAND THE SHANA COLE COLLECTION BECAUSE MY CUSTOMERS ALWAYS WANTED COLORED LIPSTICKS WHEN THEY SHOPPED SO I THOUGHT IT WAS PERFECT TO LAUNCH MY OWN LINE OF PRODUCTS.
What are some of the main challenges you faced with growing your brand?
I FACED SO MANY CHALLENGES WITH GROWING MY BRAND, I DON’T EVEN KNOW WHERE TO START. AT ONE POINT MY STORE WAS ROBBED AND I HAD TO START OVER ALL OVER AGAIN. THEN AT ANOTHER POINT, I HAD TO LEAVE EVERYTHING: MEANING I HAD TO LEAVE MY STORE, HOME, AND EVEN MY SON TO SERVE TIME IN PRISON AND START ALL OVER AGAIN. IN BOTH OF THESE CASES STARTING OVER WAS EXTREMELY HARD.
What is some advice that you would have for anyone looking to follow in your footsteps?
MY ADVICE FOR ANYONE LOOKING TO FOLLOW IN MY FOOTSTEPS IS THAT IF YOU ARE FOLLOWING THE NEW SHANA, THEN THEY ARE COPYING THE RIGHT CAT. BE CONSISTENT, BE FEARLESS, BELIEVE YOU CAN AND YOU WILL, PRAY, WRITE DOWN YOUR GOALS, GET UP EVERYDAY AND WORK TOWARDS YOUR GOAL, PLAN AHEAD AND HAVE FAITH.
What is next for Sushana Cole?
I HAVE A LOT PLANNED, I DONT LIKE TO SPEAK ON STUFF BEFORE I RELEASE THEM, SO I’LL HOLD THAT INFORMATION UNTIL THE TIME DRAWS NEAR. 😊
Check out Shana Cole Collection at https://theshanacolecollection.com and follow @iamshanadolledup @alldolledupbyshana @theshanacolecollection on Instagram