Meet the CEO of "Shana Cole Collection" SUSHANA COLE

Who is Sushana Cole and what was your motivation for starting your brand?

SUSHANA COLE IS A MOM BEFORE ANYTHING ELSE. I AM A GO-GETTER, COURAGEOUS, TRANSPARENT, HUMBLE, FUN, LOVING DETERMINED BOSSY LIL DIVA, LOL. I AM GOD FEARING AND FILLED WITH FAITH. I AM VERY OPTIMISTIC ABOUT EVERYTHING. I STARTED MY BUSINESS BECAUSE I ABSCONDED FROM A SITUATION AND THAT WAS A WAY FOR ME TO MAKE MONEY TO SUPPORT ME AND MY SON. I STARTED MY BRAND THE SHANA COLE COLLECTION BECAUSE MY CUSTOMERS ALWAYS WANTED COLORED LIPSTICKS WHEN THEY SHOPPED SO I THOUGHT IT WAS PERFECT TO LAUNCH MY OWN LINE OF PRODUCTS.

What are some of the main challenges you faced with growing your brand?

I FACED SO MANY CHALLENGES WITH GROWING MY BRAND, I DON’T EVEN KNOW WHERE TO START. AT ONE POINT MY STORE WAS ROBBED AND I HAD TO START OVER ALL OVER AGAIN. THEN AT ANOTHER POINT, I HAD TO LEAVE EVERYTHING: MEANING I HAD TO LEAVE MY STORE, HOME, AND EVEN MY SON TO SERVE TIME IN PRISON AND START ALL OVER AGAIN. IN BOTH OF THESE CASES STARTING OVER WAS EXTREMELY HARD.